Market claims and efficacy information in direct-to-consumer prescription drug print advertisements

Market claims and efficacy information in direct-to-consumer prescription drug print advertisements

This study examined the impact of “New” and “#1 Prescribed” market claims and quantitative efficacy information on perceptions of a hypothetical prescription drug in a direct-to-consumer (DTC) print advertisement. We examined two market claims (New and #1 Prescribed), two efficacy levels (higher and...

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Bibliographic Details
Main Authors: Aikin, K.J (Author), Betts, K.R (Author), Keisler, A. (Author), Ziemer, K.S (Author)
Format: Article
Language:English
Published: Wiley-Liss Inc. 2019
Subjects:
DTC advertising
market claims
product efficacy
Online Access:View Fulltext in Publisher

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