Market claims and efficacy information in direct-to-consumer prescription drug print advertisements
This study examined the impact of “New” and “#1 Prescribed” market claims and quantitative efficacy information on perceptions of a hypothetical prescription drug in a direct-to-consumer (DTC) print advertisement. We examined two market claims (New and #1 Prescribed), two efficacy levels (higher and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Liss Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |