Perceived Quality of Mobile Services : A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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| Format: | eBook |
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Bern
Peter Lang International Academic Publishers
2008
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| Online Access: | Get fulltext |