Controlling in wissenschaftlichen Verlagen : Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente ; Internetökonomie
Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of te...
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| Format: | eBook |
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Universitätsverlag Göttingen
2007
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| Online Access: | Get fulltext |