Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...
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| Format: | eBook |
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Taylor & Francis
2010
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| Online Access: | Get fulltext |