Multichannel Management : A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
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| Format: | eBook |
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Bern
Peter Lang International Academic Publishers
2018
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| Online Access: | Get fulltext |