The Effectiveness Of Health, Environmental, And Animal Welfare-Focused Video Appeals On Implicit And Explicit 'Wanting' Of Meat And Intentions To Reduce Meat Consumption

High levels of meat production/consumption negatively impact physical health, environmental sustainability, and animal welfare. As a result, documentaries focused on increasing knowledge of these negative consequences have emerged in popular media. Given this information, the present study examined...

Full description

Bibliographic Details
Main Author: Herchenroeder, Luke
Format: Others
Language:English
Published: W&M ScholarWorks 2021
Subjects:
Online Access:https://scholarworks.wm.edu/etd/1627047815
https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=7157&context=etd