Material Literacy: Alphabets, Bodies, and Consumer Culture
This dissertation posits that a new form of material literacy emerged in the United States between 1890 and 1925, in tandem with the modern advertising profession. A nation recalibrating the way it valued economic and cultural mass consumption demanded, among other things, new signage – new ways to...
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| Format: | Others |
| Language: | English |
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W&M ScholarWorks
2017
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| Online Access: | https://scholarworks.wm.edu/etd/1499450053 https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=1173&context=etd |