Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations
An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the attitude toward the ad the...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
ScholarWorks
2018
|
| Subjects: | |
| Online Access: | https://scholarworks.waldenu.edu/dissertations/6126 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7405&context=dissertations |