Social Media Marketing Strategies in Landscape Industry Small Businesses
Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population...
Main Author: | Lupo, Crystal Victoria |
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Format: | Others |
Language: | en |
Published: |
ScholarWorks
2018
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Subjects: | |
Online Access: | https://scholarworks.waldenu.edu/dissertations/5095 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6374&context=dissertations |
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