Social Media Marketing Strategies in Landscape Industry Small Businesses

Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population...

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Bibliographic Details
Main Author: Lupo, Crystal Victoria
Format: Others
Language:en
Published: ScholarWorks 2018
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/5095
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6374&context=dissertations