Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria
Business leaders often leave more than half of the world's population the bottom of the pyramid (BOP), a $5-trillion market of potential consumers untapped for products and services on account of failing to see BOP markets as profitable for business, yet business leaders who have managed inclus...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2016
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/2711 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3814&context=dissertations |