The Evolving Role of Marketing in Large and Mid Size Law Firms
Despite the fact that attorneys face stringent ethical restrictions regarding claims they can make about their legal abilities, the culture of many law firms is probably the greatest barrier to effective legal marketing. Expectancy theories, which state that behavior follows rewards, support this hy...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
VCU Scholars Compass
1999
|
| Subjects: | |
| Online Access: | http://scholarscompass.vcu.edu/etd/4552 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=5616&context=etd |