The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?
OBJECTIVES: To identify the types of patients who talk with their physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conduc...
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VCU Scholars Compass
2005
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| Online Access: | http://scholarscompass.vcu.edu/etd/1300 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=2299&context=etd |