Leveraging purchase history and customer feedback for CRM: a case study on eBay's "Buy It Now"
The rapid growth of e-commerce contributes to not only an increase in the number of online shoppers but also new changes in customer behaviour. Surveys have revealed that online shopper's brand loyalty and store loyalty are declining. Also the transparency of feedback affects customers' pu...
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| Language: | English en |
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2016
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| Online Access: | http://hdl.handle.net/1828/7153 |