Visual identity and Indigenous tourism: power, authenticity, hybridity and the Osoyoos Indian Band's Nk'Mip Desert Cultural Centre.
The tourism industry is particularly reliant on the use of imagery to create a brand for a destination or attraction in order to effectively market its product. In the case of Indigenous tourism, a paradox often exists between maintaining a level of recognition and familiarity that mirror the expect...
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| Language: | English en |
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2012
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| Online Access: | http://hdl.handle.net/1828/3934 |