Harnessing the power of "favorites" lists for recommendation systems

Harnessing the power of "favorites" lists for recommendation systems

This thesis proposes a novel recommendation approach to take advantage of the information available in user-created lists. Our approach assumes associations among any two items appearing in a list together. We consider two different ways to calculate the strength of item-item associations: frequen...

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Bibliographic Details
Main Author: Khezrzadeh, Maryam
Other Authors: Thomo, Alex
Language:English
en
Published: 2010
Subjects:
Recommendation system
Association analysis
Amazon
Frequency
Bayesian rating
Collaborative filtering
CIRC
UVic Subject Index::Sciences and Engineering::Applied Sciences::Computer science
Online Access:http://hdl.handle.net/1828/2047
Description
Summary:This thesis proposes a novel recommendation approach to take advantage of the information available in user-created lists. Our approach assumes associations among any two items appearing in a list together. We consider two different ways to calculate the strength of item-item associations: frequency of co-occurrence, and sum of Bayesian ratings (SBR) of all lists containing the item pair. The latter takes into consideration not only the number of lists the items have co-appeared in, but also the quality of the lists. We collected a data set of user ratings for books along with Listmania lists on Amazon.com using Amazon Web Services (AWS). Our method shows superior performance to existing user-based and item-based collaborative filtering approaches according to the resulted Mean Absolute Error (MAE), coverage, precision and recall.

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