Music in services marketing: an investigation about the roles music plays in service environments
As a significant distribution of ambient music and the emergence of companies offering the environmental-musicalization service could be noted, this thesis aimed at investigating the roles of music in service environments. Herein, it was presented the evolution and application of music in marketing...
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| Format: | Others |
| Language: | en |
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Biblioteca Digitais de Teses e Dissertações da USP
2018
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| Online Access: | http://www.teses.usp.br/teses/disponiveis/12/12139/tde-08012019-164007/ |