Сравнительный анализ концепций проведения гастрономических фестивалей в России, Европе и Латинской Америке: коммуникационный аспект : магистерская диссертация
Marketing communications, which can affect the sensory perception of the consumer, are becoming popular. One of these is event marketing. This type of marketing communication is able to build direct communication with the brand through exposure to emotions. Over the past five years in Russia, on ave...
| Main Authors: | , |
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| Format: | Dissertation |
| Language: | ru |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10995/61455 |