PROCESOS DECISORIOS DE LOS CONSUMIDORES EN LA COMPRA DE BIENES INNOVADORES. UN ANÁLISIS COMPARATIVO ENTRE LOS COMPORTAMIENTOS DE LOS DEMANDANTES DE INNOVACIONES RADICALES Y CONTINUAS
Abstract The problem investigated in this thesis is located in the field of social change, in general, and innovation, in particular. The agencial component in individuals that, in an autonomous form would show a greater capacity of action and creativity, would have increasing presence in these proc...
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| Format: | Doctoral Thesis |
| Language: | Spanish |
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Universitat Politècnica de València
2017
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| Online Access: | http://hdl.handle.net/10251/88391 |