Understanding the formulation of business strategy in luxury firms, a mixed methods research including external market factors and internal managerial perspectives
Abstract This Thesis is a research about the concept of luxury and its relationship to strategic Management. Motivations. The driver behind the elaboration of this study is to explore the complexity involved in managing luxury firms, and particularly the process of business strategy formulation. The...
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| Format: | Doctoral Thesis |
| Language: | English |
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Universitat Politècnica de València
2017
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| Online Access: | http://hdl.handle.net/10251/78296 |