CGA : Empirical study on the effect of consumer generated advertising on the attitude towards a brand and the intention to buy
This survey focuses on the attitude of the consumers towards a particular brand (Starbucks) and their intention to buy before and after their exposure to consumer generated advertisements. These advertisements include both positive and negatives messages using only verbal arguments. === Αυτή η έρευν...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10889/8560 |