The Journalists as a Brand: a comparative study between Finnish and Portuguese journalists

This work explores has personal branding started to be part of journalists´ profession. In a time when journalism is said to be in crises because of globalization, reductions in media houses and European economic crisis the topic of this survey is important."The Journalist as a Brand" inqu...

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Bibliographic Details
Main Author: Heidi Maarit Anneli Rasi
Other Authors: Faculdade de Engenharia
Format: Others
Language:English
Published: 2019
Subjects:
Online Access:https://repositorio-aberto.up.pt/handle/10216/80022