The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity)

The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity)

Bibliographic Details
Main Author: Beatriz Reis Silva
Other Authors: Faculdade de Economia
Format: Others
Language:Portuguese
Published: 2021
Subjects:
Economia e gestão
Economics and Business
Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Online Access:https://hdl.handle.net/10216/134924

Internet

https://hdl.handle.net/10216/134924

Similar Items