Why do consumers integrate anti-brand communities in the internet?
Main Author: | Inês Passos Tomás |
---|---|
Other Authors: | Faculdade de Economia |
Format: | Others |
Language: | Portuguese |
Published: |
2019
|
Subjects: | |
Online Access: | https://hdl.handle.net/10216/117210 |
Similar Items
-
NEGATIVE CONSUMER-BRAND RELATIONSHIPS IN APPLE ONLINE ANTI-BRAND COMMUNITIES
by: Sara Luísa Bragança Coelho
Published: (2021) -
Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities
by: Andreia Sofia de Castro Almeida
Published: (2019) -
Brand sensuality and consumer-based brand equity
by: Clarinda Adélia Martins Castro Sousa Rodrigues
Published: (2019) -
Cause Branding: how, why and when is this strategy effective?
by: Joana Costa Lima
Published: (2021) -
The impact of brand love in building brand loyalty among young consumers
by: Ana Rita Martins de Sousa
Published: (2019)