Why do consumers integrate anti-brand communities in the internet?

Why do consumers integrate anti-brand communities in the internet?

Bibliographic Details
Main Author: Inês Passos Tomás
Other Authors: Faculdade de Economia
Format: Others
Language:Portuguese
Published: 2019
Subjects:
Economia e gestão
Economics and Business
Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Online Access:https://hdl.handle.net/10216/117210

Internet

https://hdl.handle.net/10216/117210

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