Nation Branding Through a Mega-Event: A Case Study of Qatar 2022
The purpose of this study was to investigate the nation branding process deployed by a host country organizing committee. Three research questions helped guide this study: (1) How does the organizing committee see the opportunity of hosting a sport-mega event (SME) as a nation branding tool? (2) Wha...
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| Format: | Others |
| Language: | en |
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Université d'Ottawa / University of Ottawa
2020
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| Online Access: | http://hdl.handle.net/10393/41405 http://dx.doi.org/10.20381/ruor-25629 |