A Public Relations Approach to Co-Creational Image Management in Professional Sport
This dissertation investigated the influence of legitimacy and social media on organizational image management (IM) in North American professional sport. The author used a social theory approach to public relations in which legitimization is a core function, stakeholders influence the organization’s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
Université d'Ottawa / University of Ottawa
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10393/38429 http://dx.doi.org/10.20381/ruor-22682 |