Social Media and Not-for-profit Sport Organizations
The purpose of this dissertation was to address the degree to which social media can be utilized as a tool for stakeholder communication by not-for-profit sport organizations. Delimited to national sport organizations, specifically those in a Canadian context, and using a stakeholder theory approach...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2017
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| Online Access: | http://hdl.handle.net/10393/36141 http://dx.doi.org/10.20381/ruor-20421 |