The Technology-to-Performance Chain: How Lead Management Systems Drive Inside Sales Performance
Understanding how technology usage influences performance in the inside sales industry has become an important issue for practitioners. Yet, there is a dearth of literature in this area. Inside sales are sales that are performed remotely using the phone or Internet technologies. Leads (i.e., potenti...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2015
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| Online Access: | http://hdl.handle.net/10393/32736 http://dx.doi.org/10.20381/ruor-4201 |