Symbols that unite: A semiotic analysis of the Vancouver 2010 brand
Images assist in the propagation of mythological narratives, as is the case for the basic unit of analysis of this study, the Vancouver 2010 brand. The use of images gives material existence to abstract ideas such as nationalism, religion or the notion of unity. Using the notion of triadic semiosis...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
University of Ottawa (Canada)
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10393/28323 http://dx.doi.org/10.20381/ruor-19199 |