"The Market That Just Grew Up": How Eaton's Fashioned the Teenaged Consumer in Mid-twentieth-century Canada
This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2012
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| Online Access: | http://hdl.handle.net/10393/23314 http://dx.doi.org/10.20381/ruor-6051 |