"The Market That Just Grew Up": How Eaton's Fashioned the Teenaged Consumer in Mid-twentieth-century Canada

"The Market That Just Grew Up": How Eaton's Fashioned the Teenaged Consumer in Mid-twentieth-century Canada

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This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of...

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Bibliographic Details
Main Author: Rollwagen, Katharine E
Other Authors: Gaffield, Chad
Language:en
Published: Université d'Ottawa / University of Ottawa 2012
Subjects:
Canada
twentieth century
teenagers
childhood
growing up
students
Eaton's
department store
advertising
advisory councils
clothing
speciality sizes
retail
mail order catalogues
consumer magazines
Chatelaine
Mayfair
Canadian Home Journal
gender
Canadian census
Online Access:http://hdl.handle.net/10393/23314
http://dx.doi.org/10.20381/ruor-6051

Internet

http://hdl.handle.net/10393/23314
http://dx.doi.org/10.20381/ruor-6051

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