Attitudinal Difference toward Cause-related Marketing: The Role of Product Involvement
xi, 47 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. === Are consumers more likely to favor brands offered by companies that engage in cause-related marketing (CRM)? This study investigated the effect ofCRM messa...
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| Language: | en_US |
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University of Oregon
2009
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| Online Access: | http://hdl.handle.net/1794/9834 |