Accounting for the Social Element in Access-Based Consumption
This dissertation examines how the inclusion of the social element in access-based consumption can influence affective and behavioral responses. The first essay builds upon the dimensions proposed by Bardhi and Eckhardt, who found that market mediation, anonymity, temporality, consumer involvement,...
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| Language: | en_US |
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University of Oregon
2014
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| Online Access: | http://hdl.handle.net/1794/18511 |