How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
xii, 54 p. : ill. === Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative team - the team of creative, strat...
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| Language: | en_US |
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University of Oregon
2011
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| Online Access: | http://hdl.handle.net/1794/11478 |