Symbolic visuals in advertising: The role of relevance.
Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding...
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| Format: | Others |
| Language: | English |
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University of North Texas
2008
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc9089/ |