The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions
Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) t...
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| Format: | Others |
| Language: | English |
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University of North Texas
2011
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc84289/ |