An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices.
The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health ca...
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| Format: | Others |
| Language: | English |
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University of North Texas
2006
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc5362/ |