Validity of the California Psychological Inventory as a Tool for Sales Selection

• Main Author: Frautschi, Patricia Hinojosa
• Other Authors: Johnson, Douglas A.
• Format: Others
• Language: English
• Published: North Texas State University 1987
• Subjects: sales selection; California Psychological Inventory; California Psychological Inventory.; Employment tests.; Sales personnel > Selection and appointment.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc504398/

The study investigated the predictive validity of the California Psychological Inventory (CPI) as a tool for sales selection. Two analyses were conducted. Study 1 consisted of 20 male home improvement representatives. The average net and gross closing ratios for a six month period were used as the criteria. The results indicted that none of the CPI scales differentiated between poor and good performers when correlated with the secondary criterion of gross closing ratios. These findings were contrary to a previous concurrent validity study. Study 2 investigated month to month retention/separation for 61 home improvement representatives, to determine if the CPI differentiated between short and long term success. Phi coefficients showed no statistical significance between retention/separation and the CPI profile score over time.