Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel
This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in...
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Format: | Others |
Language: | English |
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University of North Texas
1994
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Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500594/ |