Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism
Nonprofit organizations are dependent on donations and volunteers to remain operational. Most rely on persuasive communications to inform, educate, and convince recipients of their messaging to respond in order to raise funds and generate volunteers. Though the marketing and psychology literature ha...
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| Format: | Others |
| Language: | English |
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University of North Texas
2013
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500011/ |