Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand
The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consume...
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| Format: | Others |
| Language: | English |
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University of North Texas
2013
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc407834/ |