The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior
The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in pro...
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| Format: | Others |
| Language: | English |
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North Texas State University
1977
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc332593/ |