An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market
The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing...
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| Format: | Others |
| Language: | English |
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North Texas State University
1981
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc331896/ |