A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to...
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| Format: | Others |
| Language: | English |
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University of North Texas
1998
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc279180/ |