A Comparison of Elderly Segments on Prepurchase Information Sources
The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.
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| Format: | Others |
| Language: | English |
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North Texas State University
1987
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc278147/ |