Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults
The objective of this study was to examine the effectiveness of alternative advertising presentation formats, and the quantity of information presented in advertisements in overcoming possible information-processing deficits in senior adults that could affect their recall of ad attributes and brand...
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| Format: | Others |
| Language: | English |
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University of North Texas
2000
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc2672/ |