Effects of Receiver Locus of Control and Interaction Involvement on the Interpretation of Service Complaints

This thesis examined how receivers who vary in Interaction Involvement and Locus of Control (LOC) might differ in their interpretations of service complaints. Locus of control was measured using Rotter's (1966) LOC scale, while Interaction Involvement was measured with Cegala's (1984) Inte...

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Bibliographic Details
Main Author: Reed, William
Other Authors: Rhea, Jill
Format: Others
Language:English
Published: University of North Texas 2000
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc2506/