Insights into the Complex Relationship between Independent Manufacturers' Representatives and Their Principals

Independent manufacturers' representatives (IMRs) are companies that sell products on behalf of manufacturers (principals), typically on a commission basis. IMRs offer principals specialized knowledge about product areas or markets, and they can function as attractive supplements or replacement...

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Bibliographic Details
Main Author: Bergestuen, Trond
Other Authors: Thompson, Kenneth
Format: Others
Language:English
Published: University of North Texas 2020
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc1707323/